END. Womens Glasgow

The famous British shop END. continues to expand and enrich its offer of women’s fashion. After opening its first dedicated women’s store in Newcastle, END. is adding this category to its flagship store in Glasgow. Rebecca Osei-Baidoo, senior buyer of women’s clothing, said : « We are looking forward to offering women’s clothing in our beautiful Glasgow […]

Pop-Up Store ASICS Paris

In conjunction with Paris Fashion Week, which runs from January 17 to 22, 2023, Japanese brand ASICS announces the launch of an exclusive Pop-Up Store at 3537. ASICS is one of the world-renowned sports brands that dares to team up with various brands to offer unique and powerful collaborations. For the Parisian Pop-Store, ASICS has […]

The Documentary ‘COLETTE mon amour’

5 years ago, the Parisian boutique COLETTE closed its doors. To pay tribute to its 20 years of existence, a documentary called ‘COLETTE mon amour’ has been shot and is available for a limited time. Yesterday on Instagram, the COLETTE account added a post with the caption : « A little surprise is coming… Grab some popcorn […]

Dj Clyde : HYPNOTIK LOST TAPE

DJ Clyde is a French rap legend. He’s the author, among others, of the hits « Tout n’est pas si facile » and « La Fièvre » of the iconic French group ‘Suprême NTM’. With Trad Vibe Records, he offers us an exceptional project : HYPNOTIK LOST TAPE. A little background : In 1994, DJ […]

First « Jordan World of Flight » store

American giant Nike unveils a bold new project : the opening of a « Jordan World of Flight » store in Milan, Italy, dedicated to its Jordan brand. Celebrating the heritage and future of streetwear and basketball culture, this high-end store is a new state-of-the-art retail concept. Craig Williams, president of Jordan Brand said : « The opening of […]

THE WEEKND « AFTER HOURS TIL DAWN TOUR »

Canadian superstar THE WEEKND has delighted his French fans by announcing his return to the stage in 2023. The Diamond certified artist will be coming to France and other European countries for the expansion of his « After Hours Til Dawn Tour ». This tour celebrates the huge success of the album « After Hours » of […]

HIP-HOP CULTURE ‘Gloire au rap, à la danse hip-hop et au graffiti’

To our delight, the end of 2022 is marked by many eye-catching collaborative projects. In addition to innovative streetwear collections and reinterpretations of iconic sneakers (from DJ Khaled to Jacquemus to Bodega for example), street culture lovers have worked hard to present us with complete and attractive books. Uncle Texaco, François Gautret and Comer have […]

OPEN Sud De France 2023

At the beginning of the FIFA World Cup, another sporting event has been confirmed : the 13th edition of the OPEN Sud de France. This event, part of the ATP 250 Series, is an annual men’s tennis tournament that takes place in the city of Montpellier, every January or February. It’s the 3rd biggest tennis […]

COLUMBIA Technologie Omni-Heat Infinity for INTUITIVE MACHINES

After presenting its Fall/Winter 2022 collection, the American brand COLUMBIA unveils a unique collaboration with Intuitive Machines (IM), the first provider of space technology and services, on the Moon. COLUMBIA Sportswear’s new Omni-Heat Infinity reflective technology will be incorporated into the next Intuitive Machines mission for NASA. Founded in 2013 by Stephen Altemus, Kam Ghaffarian […]

ZAMDANE, the new phenomenon of the planet MARS(eille)

Since the rise of rap in France in the 80s and 90s, the city of Marseille, France, has always been a breeding ground for artists. Ayoub Zaidane aka ZAMDANE is a 25 years old rapper who left his country of origin, Morocco, to join the city of Marseille. He’s today one of the new phenomena […]