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Le Bikini x Bleu Citron : Festival “Le Weekend des Curiosités”

After 2 years of absence due to the health crisis, the festival “Le Weekend des Curiosités” makes its comeback and will take place soon in the famous Toulouse venue: Le Bikini. The event is all the more awaited because this year 2022 marks its 10th edition. Held at the approach of summer, this 4-day festival […]

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Foot Locker x ADIDAS Partnership

ADIDAS is thinking big for its basketball division. More than a year after appointing the designer-founder of Fear of God, Jerry LORENZO, as head of this range (article available HERE), the German giant announces a new strategic partnership with the brand FOOT LOCKER. Foot Locker becomes the main partner of adidas for the basketball releases. […]

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GOAT, the new PSG’s sponsor

The number one soccer club in Ligue 1, PARIS SAINT-GERMAIN, has just announced the signing of a new partnership contract. After choosing Jordan Brand as their equipment supplier in 2018 (several articles available on this site), PSG is teaming up with another lifestyle company, specialized in particular in sneakers : GOAT. GOAT is an American […]

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COURIR « Creative Women Lab » saison 2

For the second season of its « Creative Women Lab », the iconic retailer COURIR is encouraging talented women with a passion for design to apply to join its program. This way, their work will be highlighted, they will be accompanied and will be able to participate in exclusive workshops. As a reminder, in November 2020, COURIR […]

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