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REPORT: BACKSTAGE SHOOTING NEW ERA X NBA for FOOT LOCKER

A few weeks ago, the Toulouse-based communication agency Attraction Agency  took on a project of European scope, collaborating once again with the New Era team, the Foot Locker team and the NBA. To realize this new shooting, three young male models were recruited by the agency to highlight the products of this collaboration. For this […]

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New PSG store on the Champs-Elysées

To the delight of its fans, the famous Parisian soccer club, PSG, continues its expansion. After having presented a new collaboration with the high fashion brand DIOR (article available HERE), the number 1 club of the French capital unveils a new flagship store on the Champs-Elysées. 10 years after the arrival of Qatar Sport Investments […]

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Event « When Basketball Inspires » Part. 2 de Trajectoire Studio

Jérémie Nassir, the founder of Trajectoire Studio, continues to put basketball culture in the spotlight. After the success of his 2019 exhibition combining contemporary art and basketball, and more recently the publication of his book « When Basketball Inspires » (article available HERE), Jérémie Nassir offers us a unique and free experience in continuity of his « work-passion ». […]

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New END store. Newcastle upon Tyne

The British reference retailer END. presents its new shop. Building on the success of its previous stores, the retailer has commissioned design company BRINKWORTH to create this new flagship store located in Newcastle upon Tyne. Adam Brinkworth, CEO of Brinkworth commented : « I admire END’s commitment to physical retail locations, as each store enriches the relationship with […]

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