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Basket4baller inaugurates a Parisian flagship

The national leader of online sales of basketball and Jordan items, BASKET4BALLER aka b4b, inaugurates its 2nd point of sale in France. After the flagship in Strasbourg, the retailer settles in the heart of the Parisian capital, at Châtelet, 31 rue de Rivoli. Founded in 2009 by Gilles Bollinger, BASKET4BALLER is originally an online store […]

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Saucony Originals x EricsOne

Legendary American brand SAUCONY has partnered with Milanese artist EricsOne to create a massive 80m2 mural on an outdoor wall. Kicking off Milan Design Week, this work celebrates both the 30 years of the iconic Shadow 6000 silhouette and the return to normalcy of the great city of Milan after many months of confinement. This […]

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KITH HAWAII

The talented designer Ronnie Fieg just opened his new KITH store this Friday, August 20, 2021. After Brooklyn and Soho in New York, Los Angeles, Miami, Paris and Tokyo, the 7th flagship store of the streetwear brand is located in Hawaii. Like the latest openings of KITH stores in the world, an exclusive Nike Air […]

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adidas sells Reebok

The deal is done, the German group ADIDAS officially separates from the brand REEBOK. After many months of talks and various offers, including that of celebrities Master P and Baron Davis (article available HERE), ADIDAS sells REEBOK to the American conglomerate ABG for 2.5 billion dollars. ABG or Authentic Brands Group is an American company […]

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