REPORT: SNEAK.ME 2022
A few days ago, the first edition of one of the biggest events in the Middle East dedicated to sneakers took place in Riyadh, Saudi Arabia :SNEAK.ME. During a fortnight, enthusiasts as well as the simply curious were able to immerse themselves in the « Sneaker Culture » through different prisms allowing to better understand what the […]
VANS and DICKIES partners of the BENCHMARK FEST. 2022
For the 2nd consecutive year, the BENCHMARK Fest. will be held soon, during 2 days, at the Cité Fertile in Pantin near Paris. The iconic brands VANS and DICKIES are loyal to the event and are positioning themselves as partners. They join many actors of the sector to promote the skate culture. The BENCHMARK FEST. […]
Event « TOKYO 23 BASKETBALL COMMUNITY »
The Japanese basketball shop managed by atmos, TOKYO 23, has reopened its doors in 2021 after expansion and modernization. To celebrate the 1st anniversary of this new store, TOKYO 23 is organizing a special event « TOKYO 23 BASKETBALL COMMUNITY » to highlight the basketball community. On the program is a wide range of content […]
AFEW Unity Jam Block Party
After teaming up with ASICS again earlier this summer (article available HERE), the famous German shop AFEW is organizing an event called “AFEW UNITY JAM”. This neighborhood party aims to celebrate AFEW’s partnership with the AWO (Arbeiterwohlfahrt) and at the same time to mark the release of the new Air Jordan IV Retro “Black Canvas”. […]
« Les Boss du Playground » in Toulouse by BALL’N CONNECT
After a wild « LAST ROUND » final last June, the start-up BALL’N CONNECT is organizing a new national streetbasket tour through various French cities. The next stage of « LES BOSS DU PLAYGROUND » will take place in the famous pink city : Toulouse. Since its launch in April 2021, the French start-up BALL […]
Event MESH & LACES Berlin : Vintage and Sneaker Market
Many sneaker events are regularly organized around the world. Some are very famous, like the Sneaker Con ,and others, more discreet, allow members of the local community to spend a pleasant moment of exchange and sharing. Luka-Jonas Heske has been setting up such events in Germany since 2016. Luka-Jonas Heske is a sneaker lover from […]
ADIDAS talk show organized by ATMOS with Sean Wotherspoon
The talented Californian designer Sean Wotherspoon has been a loyal and solid ADIDAS collaborator for years. Arrived in Japan a few hours ago, he creates the event by announcing to participate to an ADIDAS talk show organized by the famous shop ATMOS. This meeting will take place in the collaborative store of atmos and adidas […]
DFNS partners up with FOREST GREEN ROVERS
Dutch eco-brand DFNS continues to make headway in the world of sneakers and sports by announcing a new partnership. In addition to working in conjunction with Nike Grind (article available HERE), the shoe cleaning and care label has joined the list of partners of the English soccer club FOREST GREEN ROVERS. Founded in 1889, FOREST […]
QUAI 54 2022 : le bilan
The long awaited 17th edition of the biggest streetball tournament in the world, the QUAI 54, was held at the foot of the Eiffel Tower last weekend, on July 9 and 10, 2022 (article available HERE). After this great moment of sport, celebration and sharing, it’s time to take stock. Quai 54 is a world […]
Grand Opening « A.T.A.D » store
The legendary brand ADIDAS and the Japanese retailer of reference ATMOS regularly work together to offer us attractive collabs (several articles available on this site). In December 2019, the 2 partners decided to open a collaborative store in Tokyo named A.T.A.D, which conveys the street culture of the Japanese capital through the rest of the […]