NEW BALANCE continues to innovate and enrich its product offering to position itself among the leaders in the game. Following in the footsteps of musical artists Jack Harlow and Action Bronson, Portland rapper Aminé has just officially announced the start of a partnership with the iconic Boston sports brand.
For some time now, NEW BALANCE has been one of the most popular sportswear/streetwear brands. The brand’s popularity is growing, and it’s benefiting from some of the best collaboration offers around, thanks in particular to the impact of Teddy Santis‘ arrival as Artistic Director of the Made in USA line. With the ‘ALD touch’ and his choice of collaborators, the Boston-based label has seen its designs become very attractive and sales grow considerably.
Aminé has been an NB ambassador since 2022. He has appeared in several of the brand’s campaigns and has been seen with exclusive collaborative designs by a friend of his, Salehe Bembury, who is also one of New Balance’s most successful collaborators.
The ‘Caroline’ hitmaker shared the announcement of his partnership with the Boston-based brand via a teaser on his Instagram account. Aminé and 2 of his friends appear contemplating an advertising poster with the slogan ‘A Kid From Portland Has His Own Sneaker’. For the moment, no details have surfaced about the very 1st model reimagined by Aminé. The famous rapper has often been seen wearing NB 990v3, 992 and 2002R sneakers. Perhaps a clue to his choice of collaboration… To be continued.
The Aminé x New Balance partenariat is due to begin in the coming months of 2023. We’ll keep you posted on the details as they become available, stay tuned !
