Simon « Woody » Wood, the creator of SNEAKER FREAKER magazine, has compiled nearly 900 vintage advertisements from major sneaker brands in a book titled « SOLED OUT: The Golden Age of Sneaker Advertising ». Signed by SNEAKER FREAKER, this encyclopedic work is published by Phaidon.
The first international magazine specialized in sneakers was created in 2002 by Woody. SNEAKER FREAKER has a monthly audience of 10 million people. It documents collabs, customs, limited editions and retro reissues with great precision. Passionate about sneakers and their history, Woody is known for his in-depth knowledge and effective writing style.
With this book SOLED OUT: The Golden Age of Sneaker Advertising, he further enriches the sneaker universe by focusing on the advertisements of world-renowned brands. Like an encyclopedia, this book immortalizes 900 advertisements through 720 pages. 13 chapters are devoted to the leading brands, with powerful narration, insider stories and personal revelations. In addition to the silhouettes and their composition, famous athletes and cultural icons are featured in the ads. These include Andre Agassi, Bo Jackson and Shaquille O’Neal, as well as Michael Jordan, MC Hammer and Paula Abdul.
This book traces the golden years of the sneaker, so it’s a gold mine for sneakerheads fans of design, fashion, sports and everything that revolves around their passion which is the sneaker.
The book Soled Out : The Golden Age of Sneaker Advertising is available since October 13, 2021 at the price of 69.95$, in large stores like Cultura and Fnac, as well as in all good bookstores and online sales sites like Amazon.
