In July, Marco and Andreas Biergen, the founders of the brand AFEW GOODS (of the famous German shop AFEW) presented us the realization of their childhood dream : their very first shoe model named YAMASURA (article available HERE). Today, the 2 associates unveil a capsule collection « Ballpark » also inspired by their childhood and more particularly […]
Read moreIn August, the American artist Frank Ocean announced the launch of his luxury brand HOMER (article available HERE). The rumor of a collaboration with the prestigious Italian brand PRADA had also surfaced. Today it’s confirmed, HOMER x PRADA exists and marks the first partnership of the label of the American musician. Although this partnership is […]
Read moreAlready associated with the popular Jordan Brand (several articles available on this site), the number 1 soccer club of the Parisian capital is not limited to the sporting dimension. PSG unveils an unexpected collaboration with the prestigious fashion brand DIOR. Christian Dior Couture President and CEO Pietro Beccari said of the groundbreaking partnership : « This […]
Read moreParisian luxury house LOUIS VUITTON and its artistic director Virgil Abloh unveil a Fall-Winter 2021 men’s capsule collection inspired by a 1914 greeting card written by Gaston-Louis Vuitton. This famous card depicted a bouquet of flowers on a checkerboard background. Virgil Abloh’s latest collection was inspired by it to revisit the iconic Damier and Monogram […]
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