Very distant before, fashion houses and sportswear brands are now more and more accomplices. It’s no longer rare to see collaborations between these 2 types of labels become real bangers. We can cite as examples, the products DIOR x Nike, Louis Vuitton x Jordan or GUCCI x adidas (many articles available on this site). Puma joins its comrades by presenting us a collection imagined with the luxury brand MCM.
Through this exclusive capsule, the 2 brands wanted to pay tribute to basketball and its influence in lifestyle fashion.
Dirk Schönberger, MCM’s Global Brand Officer added : « The collaboration tells a beautiful story of the heritage of both brands, but also of the importance of culture for MCM and the connection to all relevant topics for our consumers – from sports, to music, to the influence of street culture for luxury brands. »
This 100% German collaboration offering is based on 2 iconic PUMA silhouettes, the Slipstream Lo and the TRC Blaze Court.
It will be offered in 3 phases : the Slipstream Lo « Show Love » will be released first, followed by the Slipstream Lo « Show up » a few weeks later and finally a brand new TRC Blaze Court will be launched in the first half of 2023.
The Slipstream Lo « Show Love » sports a chic and luxurious MCM signature look.
It comes in a combination of leather, suede and nylon in white, light brown Cognac and yellow. The iconic PUMA side stripe features MCM’s legendary « Visetos » monogram. To complete the look, the center eyelets opt for a D shape and white color. The inner lining appears in yellow terry, the tongue tag has been replaced with a metallic silver plate engraved with MCM, the insole features co-branding and the heels are adorned with each brand’s logos, PUMA on the left foot and MCM on the right foot. A white midsole coupled with a rubber outsole harmoniously finalizes the design.
The MCM x PUMA Slipstream Lo « Show Love » will be released on September 8, 2022 for $500 in MCM stores and online at mcmworldwide.com. The pair will launch 2 days later on September 10, 2022 at PUMA stores and selected retailers.