A new footwear brand has appeared : FLOWERS FOR SOCIETY (FFS). Based in Germany, this innovative label aims to combine the world of sneakers and NFT. A modern approach combining passion, social and educational approach with sustainability.
As NFT (Non-fungible token) are a new source, we explain you a little bit what it’s about.
To make a parallel, NFTs are like virtual objects that can be bought in video games. While the game developer can multiply the same identical item endlessly and make all the applicants benefit from it, the NFTs have a unique identifier that differentiates them from each other (just like the numbered limited sneakers). They are therefore non-fungible since they have their own identity, and like a work of art or hyper-rare shoes, these tokens are exchanged according to supply and demand.
Till Jagla, the founder of FFS, is known for his remarkable work at Adidas for more than 10 years, especially in collaborations and exclusive projects. He explains his approach to launching his sneaker brand : « Today it has become almost impossible to get the versions or sneakers you really want. As a team, we’ve been watching the crypto and sneaker markets closely, and we’ve always come back to the conclusion: we need to combine the two markets by having a technology-based physical sneaker brand. »
The idea behind FLOWERS FOR SOCIETY is simple : the buyer of the brand’s first silhouette, the Seed.ONE, receives a personalized NFT (a certificate of authenticity and membership, designed by Berlin duo @loopinglovers) that will give access to future releases. So only those who have this famous token will be able to buy upcoming collabs and limited editions. A redesign of the sneaker game, presenting FFS as a safe space for passionate sneakerheads and collectors.
Till Jagla continues : « We hope that people will feel the pleasure of their passion again and we hope that our metaverse will be based on values, stories and products that really make a difference. »
Named Seed.ONE, the 1st FLOWERS FOR SOCIETY silhouette sports a futuristic design. It features a combination of light grey mesh and other matching textile materials on the upper. A thin slit tongue accentuates the practicality and comfort. The branding is elegantly displayed on the side overlays and insole. The whole is based on a technical midsole, possibly 3D printed, featuring a hole pattern and a gumsole.
As releases go, the NFT’s offering will remain the same, meaning their value will only increase if they are sold to someone outside the FFS community. In addition to reshaping, raising standards and bringing us quality, high performance sneakers, Till Jagla’s brand wants to give back to those who have been making sneakers for decades. It aims to help socially and educationally those in need, including the construction of an educational center in Vietnam.
In a sustainable move, the brand hopes to produce only the number of sneakers requested following the first pre-order which takes place today, November 6, 2021 on ffs.onvrtkl. com. The Seed.ONE is available in men’s and women’s sizes for 200€ and will be delivered in 4-6 months. Go for it ! And as Till Jagla says : « Now it’s time to bloom ».
