Last month, we introduced you to FERA, a committed London brand with its roots in wildlife and the outdoors. Today, this quality label launches its “Extra Strong” Spring Summer 2024 collection.
This capsule features iconic streetwear and outdoor pieces, revisited in elegant style and made from premium materials.
FERA‘s principle is to give back to nature: it returns its products to the environment in which they were designed, and donates 3% of each order to a different charity each season.
For the Spring/Summer 2024 collection, FERA is offering a range of eye-catching outwear-chic pieces in nature-reflecting hues such as sage green, dark blue, tan, coral and light brown. This capsule is an ode to British life and country pubs at the same time.
The FERA team commented on the inspiration : “A haven, a temple of communion, a sanctuary from the elements, the birthplace of many nicknames, ideas or projects, and if you’re lucky, a purveyor of fine beers and dodgy snacks. The pub is something different for everyone. For Fera, it’s all of the above, and an essential part of any day out. Whether it’s a midway inn or the elongated finale at the end of the day, the country pub and its urban cousin deserve to be celebrated. With Extra Strong, our first product of 2024, we’re doing just that.”
Highlights include the timeless Shire jacket – made from hard-wearing cotton canvas, with a lightweight lining, padded sleeves and a corduroy collar – the sleeveless Mooraker vest and the modern quilted vest, with antique brass snaps. These vests are versatile, and can be used on their own or layered with other items for added warmth.
Shorts, pants, different t-shirt styles and accessories complete this seasonal capsule.
FERA’s SS24 “Extra Strong” Collection will be released on March 8, 2024 at 9:00 am GMT on the British brand’s website fera.com. Don’t sleep !
