The Carhartt WIP label successfully develops its own collections from classic Carhartt workwear. It adapts robust American archetypes to its universe influenced by popular subcultures. Recently, Carhartt WIP proposed its first collab with the French brand SALOMON (article available HERE), and now presents its Spring 2022 collection put in images by the British photographer Elliot James Kennedy.
This artist photographer is known for his vibrant and eye-catching representation of British culture, both popular and underground.
He used his unique style to create a series of images highlighting the pastel color palette of the Carhartt WIP Spring 22 collection. Highlights include the Single Knee Pant, Michigan Jacket, Chore Coat and bib Overall, as well as must-have sweatshirts and graphic tees.
Elliot James Kennedy brings a special flair to these garments by showcasing them on original DIY-inspired backgrounds. Century-old telephones, plants, books and oversized chess pieces combine with the apparel collection in a collage-like fashion.
To take it a step further, the UK-based photographer also created a series of short video clips with a soundtrack by Brian Nasty, a musician who also participates in the visuals of this latest Carhartt WIP collection.
Elliot James Kennedy’s Carhartt WIP Spring 22 campaign will soon be featured in select billboard locations in Europe and the United States. The Spring 22 collection is already available in stores and online at carhartt-wip.com.
