Like every year since 2011 (many articles available on this site), Jordan Brand will celebrate the Chinese New Year with special pairs. The first silhouette revisited for the occasion to surface in detail is an Air Jordan 1 Low.
2023 will be the year of the ‘Rabbit’ according to the Chinese calendar. The Jumpman brand dresses one of its flagship models, the AJ1 Low, in tribute to this animal.
This special version is limited to 5000 pairs worldwide, with a numbering on the inside of the tongue.
The sneaker comes in a color palette ranging from white, brown, beige, gold and grey. It consists of a white leather upper complemented by brown suede overlays and a light grey suede heel reinforcement. To ensure the look, the iconic side Swoosh appears in beige suede, the inner lining in brown terry, the laces are plush white and the heel tab features an embroidered Wings logo on a shiny gold base. On the outside of the tongue, we find a classic red ‘Nike Air’ branding, and on the inside the famous ‘rabbit’ is featured through a gold illustration. The whole is based on an off-white midsole and a golden brown outsole that bring the final harmonious touch to the design.
The Air Jordan 1 Low « Year of the Rabbit » will be released in early 2023, possibly on January 27, at select retailers and on nike.com, at a suggested retail price of $140. For the latest official details, stay tuned !
