YCMC x New Balance 992 « Rewind »

The American retailer YCMC has teamed up with New Balance to design a sneaker paying homage to the 90s. Just like the DTLR VILLA shop (article available HERE), this collaboration is based on the retro NB 992 silhouette.

The 90s are synonymous with influential hip-hop culture. YCMC is particularly fond of this flourishing era and offers us a nostalgic journey through this shoe named « Rewind ». It also celebrates the television, music and fashion that defined a decade and set the stage for today’s trends.

The sneaker is adorned with typical 90’s colors and prints. It features a cyan blue breathable mesh upper with deep navy and purple suede overlays. Additional colorful touches are provided by the iconic grey side N logo with neon yellow outlines. New Balance branding is embroidered with yellow thread on the tongue and 992 and USA detailing at the heel is affixed to reflective 3M. A purple inner lining, a fuchsia pink heel clip and an insole covered with retro graphics ensure the 90’s look. The whole is based on a white midsole with ABZORB cushioning and matching rubber outsole.

The pair comes with 4 sets of laces, one white, one black and 2 bolder 90’s oriented with graphics reminiscent of that era.

The YCMC x New Balance 992 « Rewind » will be released on June 17, 2021 on ycmc.com and in select Shoe City stores. Sizesrun from US 6 to US 13 and price set at 180$. Be ready !

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