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Last summer, the legendary Baltimore store YCMC proposed a collaboration with NEW BALANCE based on the 990v3 silhouette. After a grey version paying homage to the flagship colorway of the Boston-based manufacturer, YCMC presents us with a new reinterpretation inspired by pioneers and the great outdoors.

This exclusive 990v3 abandons the light colors used in 2022 in favor of a dark colorway contrasted by flashy details.

The shoe consists of a dark green mesh upper close to charcoal grey with color-coordinated hairy suede overlays and leather overlays in a shade of olive green. This base is enhanced by touches of bright colors, such as orange around the side N logo, upper eyelets and insole, but also purple chosen for the tongue and heel clip. The midsole appears tri-color, off-white on the forefoot, speckled teal on the back and grey under the heel. The pair benefits from branding and co-branding details on the tongue, side heel and insole. An off-white inner lining, reflective finishes and a black rubber outsole harmoniously finalize the design. To ensure the best matchings, this collaborative sneaker will come with 4 sets of laces : off-white, olive green, dark grey and speckled orange.

The pair will be released with a 12-piece collection of outdoor-inspired apparel and accessories. These include sleeveless down jackets, waterproof hooded jackets, multi-pocket sleeveless vests, pants and t-shirts, among others, in the color palette used to dress the collaborative shoe.

The YCMC X NEW BALANCE 990v3 will be released on February 2, 2023 for $195 exclusively on ycmc.com. This collab will also be available in select Shoe Cities in Maryland, Washington, D.D. and Virginia.

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