By presenting us with eye-catching collabs, PUMA intends to keep its place among the leaders of the sneaker game. After having recently teamed up with the shop OVERKILL, the sportswear brand unveils a new collection imagined with the unrivalled American magazine VOGUE.
The 2 partners offer us a capsule combining sport and fashion.
Commenting on the collab, Heiko Desens, PUMA’s Global Creative Director said : « Since 1892, Vogue has been the timeless embodiment of fashion – depicting the trends of the past and present and shaping those of the future. The PUMA x VOGUE collection includes bold pieces for today’s sportswear enthusiasts. »
Willow Lindley, Vogue’s Director of Accessories and Collaborations Added : « Vogue is thrilled to partner with Puma at a time when sports are at the forefront of fashion. This collection combines the athletic aesthetic with the timeless approach to style that Vogue is known for. »
The 27-piece capsule includes fashion-forward sportswear in three hues : black, red and white. Several pieces use recycled fibers in their composition.
The clothing and accessories include hoodies, t-shirts, leggings, shorts, bras, a workout jacket, a baseball cap, a sports tote bag and a baluchon sports bag. All these items are adorned with an exclusive Puma x Vogue co-branding.
On the shoe side, the Kosmo Rider and Fierce silhouettes feature a special black/red colorway. In an eco-responsible approach, these collaborative models benefit from an upper with at least 20% recycled materials. The collection also includes a black Leadcat 2.0 sneaker with the exclusive white co-logo.
The Vogue x Puma capsule is released in 2 parts. The first part is available since August 25, 2022 at selected retailers and on puma.com. The second drop will take place soon.
