UNDER ARMOUR Slipspeed

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American sports brand UNDER ARMOUR (UA) introduces its latest footwear innovation: the Slipspeed, a versatile silhouette designed for athlete performance and recovery.

UNDER ARMOUR is an American brand founded in 1996 in Baltimore by Kevin Plank, a former University of Maryland soccer player. He had the idea of making t-shirts for sports using soft and breathable materials that were not widely used in sportswear until then. The designer set out to design comfortable polo shirts that fit the shoulder pads used in American soccer, hence the brand name, which means “Under Armor.” After the success of T-shirts made of synthetic materials that effectively absorb perspiration, UNDER ARMOUR diversified to meet the other needs of athletes. In 2006, the brand began producing American soccer shoes, followed by models adapted to running. Today, UNDER ARMOUR offers a range of apparel, footwear and accessories for different sports, such as training, running, golf, basketball, soccer, rugby, for example.

Very popular in the United States, the brand has a turnover of more than one billion dollars and ranks second behind Nike (ahead of Adidas) in the sports equipment market. Present in Europe since 2006, UNDER ARMOUR is not yet among the leaders, but continues to grow, especially in France.

The UA Slipspeed meets the specific needs of athletes. After observation and discussion, UNDER ARMOUR realized that athletes lacked a multi-dimensional shoe to transition from performance training to recovery mode. It is designed for training with options for all-day wear. This new performance sport model features a convertible ‘crushable’ heel design.

When an athlete crushes the heel of a regular sneaker, it degrades its performance attributes. By creating the UA SlipSpeed ™ heel folding technology, athletes can have a comfortable underfoot experience without compromising performance capabilities. The shoe has undergone rigorous testing to ensure that the heel returns to its original shape in all circumstances, while providing support and cushioning. Additional testing was conducted to ensure that the UA SlipSpeed™ shoe would not distort in machine washing. It was essential that this product fit the fast-paced lifestyle of athletes, not just while on their feet. So keeping them clean is an easy process with the wash bag that is included with each pair. To ensure comfort, the pair also features the BOA® Fit System, which offers a custom micro-adjustable fit and allows you to secure the foot during tough reps or release tension for a relaxed fit. This innovative shoe is based on UA Flow technology, the same foam compound used in Stephen Curry’s Curry Flow line. With UA Flow’s lightweight cushioning and revolutionary grip, the UA SlipSpeed™ delivers both comfort and performance.

Marcus Cheatham, product manager, special teams, Under Armour said of the silhouette / « As we looked at the market and spoke with athletes, what we kept hearing was the need for versatility – there was a clear demand for an innovative and versatile solution in the performance shoe category. The UA SlipSpeed™ not only adapts to your specific footwear needs at any time of the day, but it also embeds some of our biggest performance innovations, like UA Flow and UA Iso-Chill, for optimal training. »

Iconic world champion swimmer and Under Armour athlete Michael Phelps continued : « When I received my first pair of UA SlipSpeed™, I was excited to have a shoe that could take me from an intense gym workout to runs with the kids without needing to carry another pair of shoes. I was able to share some of my feedback with the team after testing the shoe for a while, and I can’t wait to see it hit the market for athletes and exercise enthusiasts of all levels to enjoy. »

The UNDER ARMOUR Slipspeed ‘White/Pink’ was released in the U.S. on October 31, 2022 for $150 with limited availability on the UA.com brand website. New colorways and a full global launch will take place in Spring 2023. Be ready !

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