The prestigious Italian clothing brand STONE ISLAND, recently acquired by its compatriot Moncler, and the American sports equipment manufacturer NEW BALANCE have just announced a long-term partnership.
The two labels had already presented us a limited edition sneaker in 2013 that included two versions of New Balance SI-577.
Today, STONE ISLAND said via its social networks, « Both brands share similar values of research and functionality in their respective areas of expertise, and have an analytical approach to innovative data-driven design ». The Italian label’s president and creative director Carlo RIVETTI added : « There are only a limited number of brands that can be called iconic. Stone Island and New Balance have shown that they are ». The two labels will work together for the next few years on major footwear product innovations and launch new models in premium materials and design. Chris Davis, New Balance’s General Manager of Maketing, confirmed this line of work by saying : “Our collaboration with Stone Island is not only about innovative services but also about enhancing our shared values of craftsmanship and product quality excellence ». This partnership also aims to « re-seduce » youth by transcending current trends. Great things to come !
The first product from the Stone Island x New Balance partnership will be released later this year. We’ll be sure to keep you posted on the official details, so stay tuned !