The legendary brand DIADORA continues its momentum of original collaborations. A few days after presenting us with a V7000 designed with L’Original and Bisso (article available HERE), the Italian label unveils a Mythos 280GB revisited by SSSTUFFF.
SSSTUFFF is a young streetwear brand launched in Barcelona in 2019. Founded by Jepi and Ho, SSSTUFFF aims to bring novelty and brighten up the consumer world. Its offering is based around innovative streetwear that provides an exciting functional experience, such as the UV and heat reactive color changing t-shirts, or the Self Paint t-shirt that comes with a marker to complete the initial graphic.
The theme chosen for this collaboration with DIADORA is the celebration of the 30th anniversary of the Barcelona Olympic Games.
More specifically, this special MYTHOS 280GB pays tribute to a mythical object of the Opening Ceremony of the Games : the torch.
In a combination of black, red and gold, the shoe consists of a black mesh upper, enhanced by red and gold overlays.
SSSTUFFF explained : « The lenticular material mimics the glow of the torch, while the gold details recall the sparks of the flame. The black mesh represents the Barcelona sky at night and the stadium’s racetracks hide under the heel. »
This exclusive version is full of playful details. The panels are adorned with red fringe that can be cut out and glued to the card included in the box to create your own torch. The assembly instructions are written on the right insole. The left insole features a torch-shaped game print for entertainment. Special embroidered branding on the tongue, SSSTUFFF on the side heel, a white midsole with red accents and a black outsole complete the look.
SSSTUFFF reworked the box to be reminiscent of the welcome pack offered to participants at the Opening Ceremony of the Olympic Games. In addition to the collaborative pair, inside is a sun mask, a pre-bitten medal and a fan flag to make.
To accompany this SSSTUFFF X Diadora Mythos 280GB, a collection of clothing and accessories has also been designed. It includes, among others, a soccer jersey and a running tank top covered with a black and red graphic print, a white t-shirt featuring a colorful illustration of a marathon finish line, and a black tracksuit with red accents.
The SSSTUFFF X Diadora Mythos 280GB and apparel collection will be released on September 24, 2022 on partner sites SSSTUFFF.com and diadora.com.
A larger project to celebrate Barcelona ’92 should be unveiled next, stay tuned !
