SoulGoods x Nike SB Dunk High

Nike’s skateboarding division is known for presenting highly prized pairs reimagined by iconic brands or popular artists (various articles available on this site). Now, the Beaverton-based giant unveils a first-ever collaboration with a young Beijing-based label SOULGOODS.

In August 2016, the first SOULGOODS store officially opened in Sanlitun, Beijing. As a pioneering multi-brand store in China, SOULGOODS has received strong support from many sportswear labels. In 2017, the store launched original products distributed in limited quantities on a trial basis under the eponymous name « Soulgoods ». The success was overwhelming. Many products sold out shortly after arriving in stores, with some products being hard to buy. A year later, in 2018, SOULGOODS has become one of the most recognized multi-brand stores in China. The classic tiger logo is well known in youth culture and fashion. With the goal of « experiencing the fusion of culture, art and fashion for all » and the slogan « From Beijing to the world », the standalone brand SOULGOODS is increasingly attracting attention and gradually entering the global scene, after being reported by top foreign media such as HYPEBEAST and Highsnobiety. On weekends, there are customers lining up in front of the store waiting for the release of iconic pairs. SOULGOODS has already expanded and now has 4 shops : Beijing Sanlitun, Beijing 798, Shanghai and Chengdu.

Thanks to this first collab with Nike SB based on the Dunk High, SOULGOODS continues its progression towards the global sneaker scene.

This special version features a military inspired look. It’s dressed in an olive green and black color palette and is adorned with exclusive graphics.

The sneaker consists of an olive green base with matching overlays, including the side Swoosh that features light grey outlines. The latter color was also chosen for the inner lining, while the laces and sole appear in black. The pair presents custom details, such as the SOULGOODS tiger head logo embroidered in gold and black on the side heel and the slogan « FROM BEIJING TO THE WORLD » revealing itself on the inside of the collar. To complete the look and affirm the collab, the green and black tongue tag is adorned with an exclusive white branding corresponding to the association of the 2 brands’ logos, the Swoosh x the tiger head.

The SoulGoods x Nike SB Dunk High will be released in the coming months, in stores and online at soulgoods.cn, as well as on nike.com. For the latest official details, stay tuned !

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