So So Def x Trae Young x adidas Forum Low

Atlanta Hawks NBA player Trae Young continues his collaboration with the equipment manufacturer ADIDAS by unveiling a new Forum Low. For this new project, the professional basketball player invited the historic music label of his city SO SO DEF to participate in the design of this special sneaker.

SO SO DEF was founded in 1992 in Atlanta by the great Jermaine Dupri. Specializing in rap, R&B and bass music, the label has signed artists like Xscape, Kriss Kross, TLC, Bow Wow, Da Brat and Usher. SO SO DEF had a big impact on American urban music in the 90s and early 2000s. Its artists have created hits and producer Jermaine Dupri has won several Grammy Awards.

With this triple collaboration, Trae Young pays tribute to this label and honors Atlanta. Dressed in a Core Black, Footwear White and Solar Red color palette, the shoe consists of a white leather upper with black geometric detailing, including the iconic 3-Stripes. As for the branding details, we discover some in orange : the Trefoil adidas under the ankle and the logo SO SO DEF on the heel. The latter stands out in black and white on the orange insole. Trae Young’s signature and logo in black adorn the strap and tongue tag respectively. To complete the look, the inner lining is dressed in black and the strap loops are featured in neon green. A white midsole paired with an orange outsole provides the finishing touch.

The So So Def x Trae Young x adidas Forum Low will be released on November 5, 2021 at select retailers and on, priced at 100$.

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