SNS x Aya Brown
The famous Swedish retailer, SNEARKERSNSTUFF, regularly presents us beautiful collaborative projects with great names of the sneaker industry (various articles available on this site). Today the shop of Erik Fagerlind and Peter Jansson offers us a new collaboration with the committed Brooklyn artist, Aya Brown.
This capsule collection aims to celebrate and give visibility to black queer moms. She wants to promote LGBTQ+ Planned Parenthood and black pregnancy health. Wishing to support this cause, SNS will donate 5000£ to Planned Parenthood.
The capsule consists of 100% cotton pieces that make life easier for pregnant women and young moms : a black zipped hoodie, a big off-white zipped tote bag and a white t-shirt. These items are adorned with illustrations by Aya Brown of pregnant black women. In addition to artwork on the back featuring 2 pregnant women, the hoodie features the slogan « Your Body Your Choice » on the chest. The tote bag and t-shirt feature the same illustration of a pregnant black woman on their front.
To give the project a deeper meaning, the campaign features local New York moms with their babies.
The SNS x Aya Brown capsule collection is available for pre-order on the SNS app as of July 20, 2021 and will be released on July 23, 2021 online at sneakersnstuff.com as well as in SNS stores in New York and Los Angeles. Prices are set at 60$ for the t-shirt, 70$ for the tote bag and 140$ for the hoodie. Don’t sleep !