SNS x Asics NOVABLAST « Cosy Pink »

Sneakersnstuff, the leading Swedish retailer, is continuing to build on its success and is offering us a new, high-quality collaboration. After starting 2021 by teaming up with the Boston-based equipment manufacturer New Balance (article available HERE), SNS is partnering with the Japanese brand ASICS and revisiting a performance shoe, the NOVABLAST, presented in monochrome « Cosy Pink » colorways and women’s sizes.

Initially designed for performance, the NOVABLAST for women has been reworked by SNS to make it also a lifestyle shoe. By combining the innovative technical features of this sneaker with an elegant and understated monochrome colorway, this « Cosy Pink » iteration aims to be worn both during training and in everyday life.

This lightweight running shoe consists of a breathable mesh upper in a pinkish beige color. Only the Asics signature tongue and side stripes appear in a slightly lighter, glossier shade. To complete the look and ensure premium comfort, the midsole features FLYTEFOAM technology and comes in a pinkish beige color. A midnight blue outsole adds the finishing touch.

To promote this new collaboration, SNS called upon Los Angeles-based stylist Veneda Carter to model and style the visuals.

The SNS x Asics NOVABLAST « Cosy Pink » will be released on January 30, 2021 via a raffle whose registrations are open on the SNS application. The price is set at 150€ and sizerun from EU 35.5 to EU 44.5.

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