The END. store in the UK continues to grow successfully. After the launch of the women’s range in the flagship store in Glasgow in January, END. has taken another important step : the opening of its first shop outside the UK, in Milan, Italy.
This innovative store allows Milanese already loyal to the shop to visit an immersive physical space. END. Milan will strengthen ties with its local community, showcasing top international brands and providing an opportunity to discover emerging talent.
The shop is located in the cultural heart of the great city of Milan, with a view of the famous Duomo. It’s a very ambitious establishment for END., and promises a great success.
Occupying 3 floors of commercial space, there is a complete range of men’s clothing brands, an area dedicated to sneakers but also a top floor dedicated to women’s fashion. The first floor will also serve as a space for the END. lifestyle brand, skin care products, fragrances, cosmetics and home goods.
The design of the shop retains the authenticity and refinement for which the Italian city known as the ‘capital of fashion’ is famous. END. Milano features an elegant and upscale design palette including marble and maple finishes, with the addition of marble terrazzo and Portofino wood.
Commenting on the new shop, Parker Gundersen, CEO of END. said : « Creating inspiring retail concepts is a key part of our strategy at END. and I am very pleased with how this project has unfolded in Milan. It’s a beautiful space in the heart of the city and we feel proud and privileged to have a space like this to welcome our existing community as well as new customers who are discovering END. for the first time. »
In closing, Parker Gundersen added : « We are grateful for the support of all of our brand partners and look forward to the full schedule of events and exclusive product launches planned in the coming weeks and months to bring the store to life. I’m also very excited to introduce our new END. team in Milan – everyone has worked very hard to prepare for the opening and I couldn’t have asked for a more genuine group of people to represent us in Milan. »
The END. Milano is now open. It’s located in Via Mercanti 21, 20121 in Milan, Italy. Enjoy your visit and shopping!