Rich Paul x New Balance 550

The New Balance 550 silhouette continues to seduce and be reinvented. This time, it’s not a famous shop or fashion brand that has brought its touch to the popular silhouette (various articles available on this site), but Rich Paul, the famous American sports agent.

After working at Creative Artists Agency, Chris Paul created his own agency KLUTCH SPORTS GROUP in 2012. Since then, he has had a great influence on the NBA, he has become one of the most famous sports agents and has clients like LeBron James, Chris Paul, Ben Simmons or Anthony Davis. He’s also the boyfriend of the singer Adele, nothing to do with sports or sneakers, but little bonus info for those interested.

This new collaboration has an effective retro look. The bball consists of an off-white perforated leather upper with matching smooth leather overlays. This base is enhanced by navy blue accents, including the under-ankle area, heel clip and the outline of the iconic yellowed side N logo. To complete the design, the retro tongue tag is adorned with co-branding and yellow balls, and the navy insole is adorned with the initials of the famous sports agent. An off-white midsole paired with a navy and sky blue outsole completes the look.

The pair comes with 3 sets of laces to ensure the best matchings.

The Rich Paul x New Balance 550 is set to release soon at select retailers and on newbalance.com. We’re keeping a close eye on the partners’ social networks to bring you the latest official details, stay tuned !

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