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LVMH becomes Off-White majority shareholder

LVMH, the number 1 luxury group, is acquiring a new top brand : streetwear label Off-White, founded in 2013 by Virgil Abloh The 2 partners announced today a definitive agreement in which LVMH becomes a majority shareholder by owning 60% of Off-White. The amount of the transaction was not disclosed. American designer Virgil Abloh will […]

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REPORT: Quai 54 2021 by AOP

The most famous streetball competition in the world, the QUAI 54, was back for its 16th edition last weekend (July 17 and 18, 2021) in Paris. After a presentation made a few days before the event (article available HERE), it’s time for a review. Fans of basketball and urban culture were happy to meet in […]

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16ème édition Tournoi Quai 54

It’s official, the 16th edition of the famous Parisian sports event, the QUAI 54, will take place this year. The street basketball tournament will be located on the Trocadero Gardens, on the weekend of July 17 and 18, 2021. This competition, which usually gathers a very large number of athletes and spectators, is organized under […]

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EVENT: SHINZO X MIZUNO AT SAMARITAINE – PARIS

A few days ago, an event took place in Paris, and more precisely at the corner shop of Shinzo at the Samaritaine, to present the latest project of the Parisian retailer Shinzo realized in partnership with the Japanese sports brand Mizuno. Having been invited, I suggest you to discover in pictures some moments of this […]

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