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Salomon OFFSITE x Clean My Calanques

The outdoor brand born in the French Alps, SALOMON, unveils a new program called OFFSITE that aims to raise awareness about respect and exploration of nature. The first event took place in Marseille in partnership with the local association Clean My Calanques. For more than 70 years, SALOMON has been offering technical outdoor products that […]

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FOOT LOCKER offers itself ATMOS

The news was announced today : the well-known American company FOOT LOCKER has reached a definitive agreement to acquire Text Trading Company, KK which owns and licenses ATMOS. The purchase price is $360 million. Atmos was founded in 2000 as a small sneaker store in the Ura-Harajuku district, the birthplace of Japanese streetwear. Today, Atmos […]

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LVMH becomes Off-White majority shareholder

LVMH, the number 1 luxury group, is acquiring a new top brand : streetwear label Off-White, founded in 2013 by Virgil Abloh The 2 partners announced today a definitive agreement in which LVMH becomes a majority shareholder by owning 60% of Off-White. The amount of the transaction was not disclosed. American designer Virgil Abloh will […]

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REPORT: Quai 54 2021 by AOP

The most famous streetball competition in the world, the QUAI 54, was back for its 16th edition last weekend (July 17 and 18, 2021) in Paris. After a presentation made a few days before the event (article available HERE), it’s time for a review. Fans of basketball and urban culture were happy to meet in […]

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