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BLACK MILK AGENCY x PSG x JORDAN BRAND

The Parisian press and public relations agency BLACK MILK already has major clients such as Oxbow, Helly Hansen, Russell Athletic or Reebok, to name but a few. Continuing its ascent, BLACK MILK announces a new and very interesting collaboration : with Paris Saint-Germain on the lifestyle collections. To begin this association, the new line PSG […]

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Cultissimes Sneakers by Tonton Gibs

The most famous French sneaker youtuber TONTON GIBS presents his new project: a book dedicated to sneakers and its culture. Tracing the path of iconic pairs, highlighting legendary collaborations and presenting active members of the sneaker community, this book looks like a real encyclopedia ! Tonton Gibs was born in Rotterdam, the Netherlands, and grew […]

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RVCREA: THE NEW ARTISTIC LABEL

The unprecedented period of containment that we experienced from March to June 2020 was difficult for some, but for others, it allowed us to take the time to settle down, grow ideas and develop new projects. This is the case of Rémi Viale, a young 21-year-old artist from Nice, France, who is passionate about drawing […]

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40 YEARS OF “COURIR” CELEBRATION

Founded in 1980, the number 1 sneakers brand in France COURIR celebrates its 40th anniversary during this month of October 2020. To celebrate this event, the French leader offers us a flashback of the last 4 decades of sneaker culture and fashion. COURIR has teamed up with 4 of its major partner brands to offer […]

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