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Atmos con Vol.8 « Digital »

Launched in October 2016, the annual « atmos con » event was basically a sneaker convention organized by Tokyo’s cult shop ATMOS. The success of this festival has largely increased over the years and sessions. In addition to exclusive pairs from major brands, this event features talk shows on urban culture and live music performances. Since Vol.4 […]

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Pop up Shop “Atmos Mart” for the “Air Max Collection”

Japanese reference retailer ATMOS is opening an ephemeral Pop Up Shop named « atmos mart » to commemorate the release of the « Air Max Collection » inspired by small 24/7 convenience stores, called Konbinis in Japanese. The store will open in Harajuku, an artistic district of Tokyo, for a limited time from March 15 to March 28, 2021. […]

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Foot Locker appoints Melody Ehsani Creative Director for Women

Los Angeles-based designer Melody EHSANI becomes the first Creative Director for the Women’s Department of Foot Locker. Known for her streetwear brand ME and her commitment to women’s independence, Melody EHSANI will bring her personal touch to the growing women’s footwear and streetwear category. « Everyone in the streetwear industry has Melody EHSANI on their radar », […]

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Decathlon x NBA partnership

The year 2021 has barely begun and continues to surprise us in terms of novelties and associations. The French group Decathlon has just signed a partnership with the famous American basketball league, the NBA. A historical fact ! 4 years ago, Decathlon launched its basketball dedicated sub-brand, TARMAK. Through this, the French giant in the […]

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