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Jerry Lorenzo at the head of the Adidas basketball division

2020 is definitely a year like no other and this latest surprising news confirms it. While very close to Nike for many years, Jerry Lorenzo, the founder of the prestigious steetwear label Fear Of God, announces a long-term partnership with the German equipment manufacturer adidas. The famous californian designer is taking over the head of […]

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Salehe BEMBURY leaves Versace

The winner of the prestigious title « Footwear designer of the year » Salehe Bembury announces his departure from Versace. Since 2017, the New York designer had been vice president sneakers and footwear for the iconic Italian luxury brand. For 2021, he wants to take off and launch his own label, which will most certainly focus on […]

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THE NEW FOOTSHOP LOGO

The famous sneaker retailer FOOTSHOP is always looking for novelties and exclusivities to satisfy us at best. In line with this sense of modernity and creation, the Czech retailer decided to change its logo and called upon its compatriots from the NAJBRT Graphic Studio to lead this project. After 9 years of beautiful and loyal […]

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BACKSTAGE SHOOTING NEW ERA X NBA For FOOT LOCKER

A few weeks ago, the Toulouse-based communication compagny Attraction Agency was handling a European-scale project by tackling a streetwear campaign for Foot Locker, New Era and the NBA. It was in Toulouse (France) that Attraction Agency’s complete team met on one of the city’s playgrounds, accompanied by two young models for a half day of […]

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