Reebok and Hasbro create Candy Land basketball court
In addition to creating a collection of sneakers for the whole family based on the gourmet theme of the board game Candy Land, the equipment manufacturer Reebok and the toy company Hasbro have also reimagined a basketball court for the children of the AR « Gus » Barksdale Boys & Girls Club of Metro Atlanta, in Rockdale County, Georgia (USA).
The club is located 35 miles from the city of Atlanta, serves more than 180 children a day and has nearly 500 members.
Reebok’s Senior Director of Social Service, Kathleen Tullie said of the project, « Boks Kids, the Reebok Foundation’s primary initiative, has worked with many BGCA clubs in the past and we have seen how they help children succeed in school, lead healthy lives and become leaders. In addition, we worked with the Shaquille O’Neal Foundation who helped us identify a club in the area that serves a diverse population, has high daily attendance and an outdoor basketball court ready for a makeover ».
This playground was renovated by Project Backboard, a nonprofit organization. The space is now decked out in bright, bold and attractive colors reminiscent of the iconic Candy Land board game, as well as redesigned sneakers. The goal is to create a fun, happy space that makes kids want to play sports, hang out and just be active. Reebok believes that this kind of initiative motivates and develops children’s creativity while enhancing the place and the community.
Continuing with their social approach, Reebok and Hasbro announced that they are donating 200 pairs of « Candy Land » collaborative sneakers to club members.
As a reminder, the Reebok x Hasbro « Candy Land » footwear collection includes never-before-seen iterations of the iconic Question Mid, Kamikaze 2, Classic Leather and Club C 85 silhouettes and are now available https://www.reebok.com/us/candy_land.