Already associated with the popular Jordan Brand (several articles available on this site), the number 1 soccer club of the Parisian capital is not limited to the sporting dimension. PSG unveils an unexpected collaboration with the prestigious fashion brand DIOR.
Christian Dior Couture President and CEO Pietro Beccari said of the groundbreaking partnership : « This symbolic alliance marks a completely new chapter in the history of Dior, which for the first time is signing a partnership in the world of sports with a club whose international reputation and unique leadership radiate these passions around the world. Soccer instills a sense of team spirit, perseverance and the will to never give up – all key values fundamental to me and my teams at Dior. »Kim Jones, the Men’s Artistic Director of the French house has designed collections that will be worn by the famous Paris Saint-Germain soccer team for the next 2 seasons.
We discover 2 categories, a casual look and a formal look.
The first one includes a Harrington jacket, a knit sweater, a polo shirt, pants and Dior’s Explorer derbies. These pieces are adorned with an embroidered Paris Saint-Germain patch and CD Icon branding.
The 2nd look is composed of an elegant cashmere coat, a suit jacket and pants, a shirt and a pair of Dior Timeless cap-toe derbies featuring the player’s jersey number on the insole.
As for accessories, we find the Saddle bag in black grained calf leather signature of the French house, a cashmere scarf, a jacquard tie adorned with the PSG logo and a reversible black / navy blue belt.
The PSG X DIOR collaboration will be worn for the next 2 seasons. Dior becomes the official tailor of the Parisian club.
The pieces were unveiled via visuals and a video featuring the club’s star players, such as Neymar Jr, Marco Verratti, Sergio Ramos and the new European champion goalkeeper with his national team : Gianluigi Donnarumma.
