Petites Luxures x Le Coq Sportif Blazon

The French brand Le Coq Sportif has teamed up with Parisian designer Simon Frankart and his label Petites Luxures for a new and limited collaboration. For this first project, a silhouette heir to the archives and made in France was chosen, the Blazon.

Petites Luxures is a must-have Instagram account dedicated to drawing. It’s followed by more than 1 million 3000 people. The minimalist, contemporary, intimate and even naughty works of the graphic designer-photographer Simon Flankart meet a great success.

This Blazon revisited can its essence of erotic illustrations and the semantic play of the drawings characteristic of the artist draftsman. A few days before Valentine’s Day, this collaboration appears to be the ideal gift.

The shoe consists of a white smooth leather upper with red accents such as the tongue label, the inner lining and Simon Flankart’s illustrations. The insole is adorned with a print created exclusively for the occasion : a man’s naked body adorns the left sole and a woman’s naked body adorns the right sole, both face to face. Following these silhouettes, the beige leather heel tab is dressed with the artist’s signature « buttocks ». The tongue brandings are different : the legendary French equipment manufacturer’s Coq on the right foot and the Petites Luxures logo on the left foot. The imposing Le Coq Sportif inscription appears engraved on the side panels. To affirm the exclusivity of the collaboration, Simon Frankart has affixed a small erotic word inside the tongue, a famous symbol of the success of Petites Luxures. This signature detail is different on each iteration, making the pairs unique. The whole is based on an off-white sole with a red under-heel section.

Wrapped in tissue paper with the artist’s « buttocks » graphic, the sneaker is delivered in a new box with a personalized shoebag, both in signature red color and embellished with off-white co-brandings. To finalize the exclusivity, each box will include two numbered illustrations signed by the Parisian designer.

La Petites Luxures x Le Coq Sportif Blazon is limited to 300 pairs, each numbered. It’s now available in Le Coq Sportif stores and on for 180€. Don’t sleep !

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