PATTA X TIMEX « Time is Money »

The year 2021 will have been marked by beautiful collaborative projects, and especially the collection « The Wave » of Patta with Nike. While the last colorway of this Air Max 1 was released a few days ago (article available HERE), the famous Amsterdam shop presents its latest collaboration with the American watch brand, Timex.

Founded in 1854, the Timex company became known after the Second World War for its simple, cheap and robust watches. The movements are of a rudimentary design, they do not use any jewels, preferring much cheaper metal to metal contacts. Sold at very reasonable prices and guaranteed for 1 year, these watches have conquered the working classes and have allowed this accessory to become a simple and useful object, breaking the tradition of the « jewel watch » which is transmitted from generation to generation.

Named « Time is Money », this Timex x Patta is adorned with a robust and practical design. It features a military green grosgrain strap, a stainless steel case and a black and indigo dial. On the latter, we find the famous Patta logo in off-white and the numbers 12, 3, 6 and 9 are replaced by the symbols of the currencies : the Nigerian naira, the Indian rupee, the Ghanaian cedi and the Korean won, which assert the theme of the collab. This watch is both discreet, elegant and playful. It features a quartz movement and is water resistant to 50 meters. To complete the project, Patta includes in the case of the watch a blue bandana decorated with a print corresponding to the enlarged dial.

The PATTA X TIMEX « Time is Money »  watch will be released on December 18, 2021 at 1pm CET, in stores, on the PATTA app and online at, at a price of 120€. Don’t sleep !

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