A few days ago, the famous shop PATTA teased a new collaboration with the brand New Balance (article available HERE). Today, more information and official release details have been posted on the website of the Amsterdam-based streetwear brand.
Patta brings his touch for the 1st time on the NB 990v3 silhouette. This special version has been designed in both adult and kids sizes. It’s also the first time that the Dutch store designs a shoe for children. With the caption « Keep Your Family Close », it defends the power of family unity and cohesion. By the word family, Patta means blood ties but also extends to friends who have become full members of the family, like Edson and Gee, the founders of Patta. We can find the 2 « brothers of heart » in the campaign for this collab, shot by the Namibian photographer Kyle Weeks, with a little help from the Patta children. The campaign takes as a scene the dynamics and sharing around a family barbecue, where, in addition to eating, the adults discuss and the children play with each other.
The NB 990v3 reinterpreted by Patta features a premium design in an olive/sand and neon green color combination. It consists of an olive mesh upper, with suede and nubuck overlays in tone on tone or in shades of this main color. In a harmonious spirit, the side N logo appears reflective grey, the heel tab and the speckled part of the midsole are presented in neutral grey. A nice touch of contrast and boldness is provided by fluorescent green inserts at the toe box and the area under the ankle. To affirm the collab, the Patta brand is engraved on the side heel, and the iconic « P » logo adorns the heel instead of the traditional « NB » badge. It’s surrounded by the words « made in U.S.A. » and the New Balance branding. A comfortable off-white midsole and black rubber outsole elegantly finish the look.
To accompany this sneaker, Patta has designed a capsule collection. For adults, it includes a neon green crewneck sweatshirt and matching sweatpants, as well as a khaki green short-sleeve tee. For kids, the Dutch retailer offers the neon jogging bottoms and the khaki short-sleeved t-shirt. These pieces feature an exclusive Patta x NB « Keep Your Family Close » co-branding that includes a tree print, which symbolizes one’s roots and family tree. This exclusive branding appears in a discreet size on the sweatshirt and the pants, and in oversize on the back of the shirt.
The PATTA X NEW BALANCE 990V3 AND APPAREL « Keep Your Family Close » collection will be released on September 30, 2022 in stores and via a special link on the Amsterdam shop’s website : newbalance.patta.nl. Prices are set at 250€ for the NB 990v3 adult and 70€ for the child size and 90€ for the cadets. The sweatshirt is priced at 95€ and the pants 110€ (the child version is 45€) and the t-shirt will cost 45€ for the adults and 29€ for the kids. Be ready and fast for the launch of the collection ! Good luck !
