Patta x Awake NY x Carhartt WIP « 3 is a magic number »

The famous Dutch streetwear brand PATTA does not limit itself to the production and sale of seasonal collections. It invests in the community with the creation of the « Patta Academy » which offers talented young adults the opportunity to train, the « Patta Running Team » which aims to motivate people to do sports. The positive, federative and family spirit of Patta is also found in the collabs that the brand proposes. The next one to come : a 3-way project combining PATTA, Awake NY and Carhartt WIPP.

« 3 is a magic number » is how the Patta brand presented this triple collab on Instagram.
Edson Sabajo and Gee Schmidt teamed up with Angelo Baque’s brand AWAKE NY and the legendary workwear label CARHARTT WIPP for a 2-piece capsule.
The partners have created a limited edition t-shirt and hoodie that will be exclusively available at the PATTA shop in Milan, Italy.

The t-shirt is short-sleeved and black. On the chest, it features an exclusive white branding : the logos of the 3 associated brands.
This triple branding also covers the back. The names of the brands appear in a bright blue/white aesthetic. The « P » of Patta is surmounted by a top hat and the legend « 3 is a magic number » is affixed in green and in a handwriting style under the name Awake.
For the moment, the visual of the hoodie has not been communicated, but it could be that it takes the design of the T-shirt.

The launch of this exclusive capsule will be celebrated with a party in Milan during Fashion Week, in a location still kept secret, hosted by the « Patta Soundsystem », featuring Edson as a DJ.

The Patta x Awake NY x Carhartt WIP capsule « 3 is a magic number » will be released on June 19, 2022, exclusively in the Patta Milan store, Italy.

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