The legendary watch brand G-SHOCK continues the celebration of its 40th anniversary by participating in the highlighting of street culture. After working with BODEGA in February, the Japanese brand is strengthening its partnership with FISE Montpellier.
Created almost 25 years ago, the FISE Montpellier is the biggest urban sports gathering in the world. It’s organized by the specialist in the field, HURRICANE Group, with its partner AGENCE 3L (VENISE Group), which helps develop the merchandising and licensing potential of lifestyle and sports brands.
The best professional and amateur athletes will come to the banks of the Lez to perform on the parks built for the occasion. The festival will also include many fun activities, a village of exhibitors for bargain hunting and will offer parties for gatherings.
Ysatis Olive, Digital Marketing and Brand Communications Manager for CASIO / G-SHOCK, said of this new partnership stream : “We are very happy to support FISE again this year, and especially to celebrate the 40th anniversary of G-SHOCK!” He continued : “The brand’s “Never Give Up” motto will take on a whole new dimension through a new corner around the musical experience, the first pillar of the brand’s cultural axes, which will mix DJ competitions and mix courses for amateurs. Anchored for 4 decades in the world of extreme sports, G-SHOCK continues its conquest of professionals and amateurs on a national scale on the disciplines dear to its DNA: skateboarding and BMX, by also coming this year to give rhythm to the breakdance competitions!”
Last year, G-SHOCK started its partnership with FISE. The brand of stylish and hyper resistant watches returns even more invested in 2023 by becoming the “TIMER” Skateboard, BMX Flat and Breaking partner, in addition to proposing a brand new musical appointment, the G-SHOCK DJ Battle.
During the 5 days of the event, from May 17 to May 21, 2023, G-SHOCK will be an essential part of the festival. Its Timer will count down the seconds of the skateboard and BMX Flat athletes’ runs. Skateboarders will be particularly watched. With one year to go before the Paris Olympics, the hopes of medals could well be felt at FISE Montpellier. Beakdance dancers will also attract interest as this discipline will make its entry into the next Olympic Games.
G-SHOCK will also present a new corner to discover its universe, to celebrate its 40 years, to exchange with the brand’s team and to immerse oneself in its DNA through a new musical concept on the FISE : the G-SHOCK DJ Battle. Each day, seasoned djs will compete against each other through well worked sets and the public will elect its favorite on Saturday, May 20. G-SHOCK will invite the young public to learn about DJ-ing in its ‘G-Lab’ animated by the Parisian team SIXTON.
The FISE Montpellier will take place from May 17 to 21, 2023 on the Rivez du Lez. Nearly 600 000 spectators and 2000 athletes are expected. For more information, access to the ticketing booth and to register as a volunteer, it’s HERE. Enjoy !
