[vc_row][vc_column width=”1/2″][vc_column_text]The famous Berlin shop OVERKILL participates in the adidas A-ZX series by going big to represent the letter « O ». « O » for OVERKILL. Marc Leuschner, CEO of the Berlin shop, and his team were inspired by the meaning of OVERKILL and made it the theme of this project. An overkill of ideas, facets and approaches led to the design of a hybrid model, the adidas ZX 8500.
This hybrid silhouette merges the design of the iconic ZX 8000 and ZX 9000 and incorporates other details from the iconic 4-digit ZX series. The very first ZX 8500 will be referenced in the Berlin shop, a nice mark left in the adidas legacy !
Marc Leuschner wanted to pay homage to the graffiti of his childhood, from the 90’s, which brought a bit of joy on the sad grey walls of Berlin, the hometown of OVERKILL.
The name « OVERKILL » is representative of the variety of colors and materials and many other details adorning the sneaker. This collaborative pair also honors the color palette of the legendary Montana Gold graffiti bombs. It’s dressed in a bold and cheerful color combination of neon pink, purple, orange, blue and neon yellow. The shoe features a striped mesh upper, complemented by suede overlays and small 3M elements reminiscent of the Berlin Chrome Bomber. This design is complemented by numerous details, such as the OVERKILL Quote hybrid logo and the « Flammable » branding on the heel and laces. The grey toe box and mudguard depicting the slab construction of the city of Berlin, together with the OVERKILL branding embroidered in black in a grid style. This particular black pattern also appears on the yellow laces (3 additional sets are provided with the pair and different lacetags). The branding has been reworked to offer a special trefoil and « OK » logo, which can be found on the red tongue tags and heels. This co-branding also adorns the neon green Torsion bar visible under the outsole. The green stripe on the midsole panels, meanwhile, is a nod to the wire fences that graffiti artists must cross to engage in their street art. A white midsole and a black outsole complete the look.
OVERKILL thought of the smallest details to make the tribute to graffiti artists complete. An overshoe marked with an « OK » tag was developed to keep the sneakers clean during graffiti sessions. No more paint stains on your favorite pair and no more damning evidence during police checks…
To accompany this collaborative shoe, OVERKILL teamed up with the famous Berlin graffiti group 1UP to design a t-shirt, which is available in black or white and decorated with bright colors. 1UP also brought their touch to the shoe boxes. Each box is a unique and exclusive work of art. The two partners have also teamed up with game brand RAVENSBURGER to create a « paint by numbers » based on an artwork by the graffiti team. This artistic activity will be included free of charge with the first 1,500 purchasers of the ZX 8500.
To spread its message beyond borders and oceans, OVERKILL also approached the Japanese reference shop ATMOS to elaborate a collaborative t-shirt in 2 colors coupling the logos in a graffiti style obviously !
The Overkill x adidas ZX 8500 and the collaborative t-shirts 1UP and atmos will be released on April 9th 2021 at midnight on the overkillshop.com website. The sneaker is priced at 140$. Don’t sleep on that night ![/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”44380″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
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