Just like several retailers, such as Footpatrol or Extra Butter (articles available on this site), the German shop OVERKILL participates in the celebration of the 30th anniversary of the technical line EQT of the brand ADIDAS. The famous Berlin-based retailer has brought its touch to the adidas Consortium Equipment CSG 91 silhouette. The launch of this exclusive shoe will take place on the same day as the opening of the new OVERKILL shop in Cologne.
The adidas Consortium « Life needs Equipment » project celebrates the 3 decades of the EQT line. Launched in 1991 and developed by two former Nike designers, Robert Strasser and Peter Moore, this line aimed to regain market share in the United States and seriously compete with the Swoosh brand. In addition to offering innovative running shoes, the EQT line allowed adidas to broaden its focus by designing performance silhouettes for other sports such as tennis, soccer, rugby, handball and golf. The success of this approach is evident in the famous « Sub Green » colorway, which has become a cult favorite in both the sports and lifestyle worlds. The designers of the EQT range also created the famous Three Stripes logo, which is a real reference in the world of sneakers.
The adidas Equipment CSG 91 silhouette is a hybrid model consisting of 3 different adidas equipment: C for Cushion, S for Support and G for Guidance. The number 91 is a reference to the launch year of the EQT series. In order to pay homage to the origins of the line, Marc, Overkill’s CEO and EQT fan, was inspired by the 3 iconic colors of the first series to dress this shoe.
The silhouette reimagined by Overkill is dressed in green, red and blue colors declined in pastel shades. They appear on the iconic 3-Stripes and the heel counter, heel tab and tongue finishes. The base is presented in a harmonious and timeless combination of white and pearl gray, allowing to highlight the pastel colors. To affirm the collab, the OVERKILL logo adorns one of the 2 heels and an insole. The Consortium branding is affixed on one of the 2 tongue tags and on the insole. The whole set rests on a white midsole coupled with a two-tone pastel green and black outsole. The pair comes with additional sets of pastel laces and different dubraes.
The OVERKILL x adidas Consortium Equipment CSG 91 will be released exclusively at OVERKILL. It will be launched in the Cologne shop on October 16, 2021 starting at 10:00 am, on a first come, first served basis. It will then be released in the Berlin store on October 23, 2021 from 11am and if quantities are sufficient, the pair will be available online at overkillshop.com on the same day from 9pm. Be ready !
