In December 2020, the Dutch streetwear label Daily Paper and the brand of designer Virgil Abloh Off-White announced a partnership for the construction of the first skatepark in Ghana. Today, some of the pieces composing this collaboration are presented to us.
This union between the two brands aims to raise funds to help finance the construction of a skatepark in Accra, the capital of Ghana. Skateboarding is a sport that has become a cultural phenomenon in Ghana, a thriving scene widely promoted by local youth on Instagram. And like all sports, skateboarding is unifying. A skatepark allows young people to be among themselves in a place of relaxation and exchange, but also to express themselves through this performance sport, with sensations. Skateboarding can also be a springboard for some, as it’s possible to become a professional, but also because this sport is now listed in the summer Olympic disciplines. We also see some major brands offering partnerships to talented skateboarders…
At the pop-up event held in Accra a few days ago, a cotton t-shirt was unveiled.
It comes in two colorways, white or burgundy, and has the inscription « PRODUCT of GHANA » on the right side of the chest. On the left side of the chest, a special logo combining the two brands, Off-White and Daily Paper, is displayed. On the back we discover a large print with both brandings and the slogan « PRODUCT of GHANA », as well as the Off-White signature cross, revisited and defined by cocoa leaves and beans, a product that is a reference to Ghana par excellence. On the white version, all the prints appear in pin green and on the burgundy version, they are greenish yellow.
The Off-White x Daily Paper t-shirt, available in two colorways, will be released on January 15, 2021 on dailypaperclothing.com. Don’t sleep, it’s for a good cause !
