The Americans of NEW BALANCE continue to partner with international brands to offer us innovative and attractive collaborations. The Boston-based sports equipment manufacturer has decided to team up once again with the famous Japanese label NONNATIVE to develop a project called « Mole » based on the Fresh Foam Hierro silhouette.
The NONNATIVE label is known worldwide for its line of men’s clothing made in Japan, inspired by the classic work uniform. Founded in 1999 by Satoshi Safen, the brand has since welcomed the talented designer Takayuki Fuji as Creative Director. The label is renowned for its sturdy garments and sophisticated designs. It draws its inspiration from various universes, sometimes unconventional for the fashion world, and dares to innovate in both conception and design.
The Fresh Foam Hierro silhouette is initially designed for cross-country and trail running enthusiasts. This iteration is dressed in a « Warm Grey » colorway reminiscent of the color of the mole (the name given to this collaboration) and honoring the signature color of NONNATIVE.
The shoe consists of a lightweight nylon mesh upper and uses GORE-TEX technology to provide waterproofness and breathability. We also find a thin protective rubber « TOE PROJECT » layer around the toe area. The traditional N logo on the side panels is replaced by the off-white initials NB. Taupe heel reinforcement and two-tone hiking laces complete the design. The whole is based on a high-performance and comfortable taupe midsole with Fresh Foam X technology and a VIBRAM MEGA GRIP outsole provides premium traction, durability and grip.
The Nonnative x New Balance Fresh Foam Hierro « Mole » will be released on November 21, 2020 in selected New Balance stores in Japan and online, as well as selected retailers such as Coverchord and Beauty & Youth.
