Noah x adidas Originals SL72 & SL20

German giant adidas and New York-based brand NOAH present their latest ocean-inspired collaboration. The label of Brendon Babenzien, former member of the artistic direction of SUPREME, offers a refined streetwear designed in an eco-responsible way. To develop this new collaborative project, the two partners used recycled material created with the environmental NGO Parley for the Ocean. The pack unveiled today includes a duo of the adidas SL72 retro lifestyle silhouette and a duo of the adidas SL20 performance running shoe.

The shoes feature an upper in Prime Blue, a recycled material developed by adidas Three Stripes and Parley for the Ocean. In an effort to eradicate marine plastic pollution, this material is made from waste collected from the oceans coasts.

The adidas SL72 revisited adopts an elegant retro lifestyle design. The sleekest iteration features Prime Blue in black with tone-on-tone overlays. The other, bolder iteration features a blue Prime Blue upper with green overlays. For both pairs, the 3 adidas stripes, heel, inner lining and tongue appear in white leather. Co-branding on the tongue and heel, as well as the addition of the gold-coloured Noah name alongside the SL72 inscription in parallel with the side signature stripes, complete the design. The whole is based on a white midsole with a red upper stripe for the blue pair, blue for the black shoe, combined with a serrated rubber outsole.

The reworked adidas SL20 performance shoes are in the main colours of the SL72. One in Prime Blue black with tone-on-tone suede overlay and the other in Prime Blue blue with green overlay. The white colour is used to define the 3 adidas side stripes, the laces and the tongue. The tongue has a full-length black pull to enhance the sporty look of the pair. The heel and inner lining appear in the same colour as the overlays on the upper. Unlike the SL72 lifesyle pairs, the heel has no branding details and simply the SL20 model name is written in gold on the side of the shoe. The whole is based on a white midsole benefiting from Lightstrike cushioning, with a red upper stripe for the blue shoe and blue for the black iteration, combined with a thin rubber outsole.

 This collaboration also includes a textile collection designed using recycled fabrics. It consists of a crewneck sweatshirt, a t-shirt, shorts and swim shorts, accessories such as a cap, socks and a shoulder bag.

 The Noah x adidas Originals SL72 & SL20 Duets will be available on August 27, 2020 as part of the « adidas Originals by Noah » collection at selected retailers and on adidas.com.

Article written by:

Partners offers

Partager :

Facebook
Twitter
Pinterest
LinkedIn

À DÉCOUVRIR

Sneakers news directly by email

En Français 🇫🇷

In English 🇺🇸/🇬🇧