The American giant Nike announces a new partnership with an artist. In addition to the iconic Travis Scott (several articles available on this site), the rapper Megan Thee Stallion joined the ranks of the Swoosh’s brand. For now, no footwear or apparel collabs revealed but fitness sessions!
The 26-year-old artist has joined the Nike Training Club. She appears with Nike coach Tara Nicolas in workout videos exclusively available on the app.
Megan Thee Stallion shared the info on her Instagram account with the caption « Come train like a Stallion. We work our core, booty, thighs, toes, our elbows, everything. It’s time to work. »
The Grammy winner also stars in a Nike commercial for the campaign called « New Hotties » (Hotties being the rapper’s name for her fans). She explains her own athletic journey, which includes unsolicited advice from family and friends. All of them asked her to play sports based on her size and build, like basketball and volleyball. But the rapper’s passion is dance, no matter what anyone else thinks : « Dance is something that has stuck with me and has become part of my mind. Dancing is my sport. Performance is my sport. Rap is my sport. If you think it takes no work, no effort and no sweat, you’re wrong. »
With this campaign, in addition to a message focused on health and wellness, the rapper encourages women to invest in the sport they like, without taking into consideration the advice of those around them.
The exclusive Nike x Megan Thee Stallion training package is available on the Nike Training Club app. The app also includes wellness secrets from the Hot Girl and a link to purchase her favorite Nike items, such as leggings and bras. Maybe soon we’ll have some Nike products with Megan Thee Stallion’s name on them… Stay tuned !
