To the delight of its fans, the famous Parisian soccer club, PSG, continues its expansion. After having presented a new collaboration with the high fashion brand DIOR (article available HERE), the number 1 club of the French capital unveils a new flagship store on the Champs-Elysées.
10 years after the arrival of Qatar Sport Investments (QSI) at the head of the club, this new location celebrates the visceral link between PSG and the city of Paris. For Fabien Allègre, the brand’s director, the store embodies « the new dimension of the Parisian franchise and the growing enthusiasm of the fans. It’s an important marker of the Club’s international influence. It’s a strong signal that rewards 10 years of work to strengthen the brand. »
Located on the even-numbered side at 92 of the emblematic Champs-Elysées avenue, this store will become the new meeting point for all PSG fans.
It will take over from the former outlet located below the avenue, which closed its doors a few days ago, on December 27, 2021, after 24 years of existence.
This new space is worthy of the club’s prestige. It has a doubled surface, 370m2, and is distributed on 2 levels. This place bets on quality and innovation. The PSG specifies : « it’s intended to become a destination of choice for all our fans, Parisians and the millions of tourists who visit Paris each year. »
The customer experience in the new store has been completely redesigned to meet the club’s ambition to offer an ever richer Paris Saint-Germain experience. In addition to an expanded range of products featuring the club’s logo, the main new feature is a take-away area created in collaboration with the Parisian start-up company Wild & The Moon. Also developed in association with the PSG medical unit, the food on sale will be healthy and balanced, organic and gluten-free. This new activity based on food marks the entry of the Parisian Club in the health and well-being sector. To celebrate this new dimension, PSG is offering 6 new limited edition drinks.
Upstairs, fans will be able to personalize their items and admire limited editions as well as the PSG Limited program displayed in a new way.
The shop will host special events dedicated to fans throughout the year.
The new PSG store located at 92 Avenue des Champs-Elysées is now open. 50 exclusive skateboards celebrate this opening and from January 11th other special products will be available, like the 6 new drinks, tie&dye t-shirts and brand new collaborations. Enjoy your visit !