New Balance « Lunar New Year Collection » at ATMOS

As the Chinese New Year approaches, some of the major sneaker brands are starting to unveil their special 2023 collection. After Nike, the popular label NEW BALANCE presents its selection of revisited silhouettes to celebrate the Year of the Rabbit.

The « Lunar New Year » collection from New Balance includes 8 pairs of shoes. It brings together classics from the Boston-based brand and the latest models : the NB550 and NB574, as well as the NB2002R and NB9060.

This rich assortment of sneakers pays tribute to the precious time spent with family and close friends during the Lunar New Year, the beginning of a new year. Chinese New Year is a time of renewal, the perfect time to celebrate the acceptance and inclusion of a wide range of people with diverse aspirations.

The pieces in this collection symbolize this diversity and message of cohesion.

These different styles come in neutral or warm hues, ranging from beige to brown, grey, pale pink and deep red, which is considered a lucky color. The pairs benefit from many high-end materials : smooth leather, premium nubuck and/or classic or long-haired suede, as well as technical mesh. Aside from the traditional NB branding details, these special editions feature the NB logo embroidered on the insole, proving their exclusivity.

The NB550 and the NB574 are each available in 2 colorways : light brown and off-white for the first model, then cream/beige and red/grey for the second silhouette.

The NB2002R is offered in a timeless off-white/light grey and charcoal/brown-grey combination, as well as in a 2002RD ‘protection pack’ version combining pale pink mesh with suede ‘cut-out’ overlays in different shades of grey.

The NB9060 comes in light grey and off-white, and is adorned with a garnet red tongue logo for a touch of contrast.

The lookbook for the Lunar New Year 2023 collection was shot in collaboration with Shi-Fan Restaurant, a traditional Chinese restaurant established in 1966 in Harajuku, Shibuya-ku, Tokyo, in the area where the legendary ATMOS shop is also located. These photos capture the local community from the streetwear store’s unique perspective.

The New Balance « Lunar New Year » collection will be released on January 2, 2023 at ATMOS via a raffle now open on the shop’s website atmos-tokyo.com. Prices are set at $133 (¥17 600) for each NB550, $104 (¥13 750) for each NB574, $141 (¥18 700) for each NB2002R and $166 (¥22 000) for the NB 2002RD, as well as $150 (¥19 800) for the NB9060.

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