New Balance BB9000

The Boston-based manufacturer continues to redouble its efforts to offer us innovative projects and interesting new products. After prestigious collaborations and the announcement of a long-term partnership with Stone Island (article available HERE), NEW BALANCE unveils the latest sneaker to join the NB Hoops family : the BB9000.

Developed in a « sporty elegant » spirit, this new basketball shoe combines high fashion and NB heritage. The design is specifically inspired by fashion boots and the brand’s most innovative technology. Elements from the 1300 and 574 lifestyle pairs are included. This sneaker is also adorned with retro influences from the iconic 480 and 550 silhouettes. As an aside, the NB 550 is making a comeback this spring with a collaboration with the New York streetwear brand Aimé Leon Dore (article also available on this site).

This futuristic model, presented as a « lifestyle/basketball crossover », will be introduced in two colorways: white/blue and white/black/red. It consists of a leather upper, complemented by nubuck inserts. The NB branding stands out on the tongue and on the ankle area. It’s also subtly engraved on the toe and appears under the translucent outsole, tinted blue or red depending on the iteration.

The New Balance BB9000 will be released on April 1, 2021 in the two inaugural colorways at select retailers and on newbalance.com for 140$. Additional colorways will be offered throughout the year.

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