NEW BALANCE 327 “PRIDE”

New Balance’s new silhouette, the 327, passes all the rookie tests hands down. After the great success of the collaboration with the luxurious Casablanca brand and the craze for the “General Release” colorways, this sneaker now appears in the “Pride” pack of the Boston label.

In order to support the LGBTQ + community, this model inspired by 70’s running shoes is dressed in the colours of the rainbow flag created by Gilbert Baker.

As on some previous colorways, the upper is separated in two parts and each side of the shoe has different colored inserts.
The upper consist of white nylon with multi-coloured pig suede overlays : sky blue and black on the toe, red and yellow on the heel counter, orange and purple on the outside of the laceguard and light green and pink on the inside.
In terms of details, the royal blue tongue label features the white Branding NB surrounded by a red heart. Also, the famous flag adopted by the LGBTQ+ community is sewn on the tongue and serves as a laceguard. The traditional Big N on the side panels is simply defined by its black outlines. To add a touch of borderless love, the phrase “Love since 1906” appears on the insole. The whole is based on a white midsole combined with the now unmistakable waffle and everbearing outsole of this model, here in brown color.

The NEW BALANCE 327 “Pride” will be released on June 1st, 2020 at selected retailers for a recommended price of 110€. This model is part of the Pride 2020 pack, which also includes two iterations of the NB FuelCell Echo in rainbow colours for men and women. In parallel with this support project, New Balance donated $50,000 to an educational organization called GLSEN, which has been fighting against sexual discrimination for three decades.

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