Through a video directed by the Italian agency Marchiodifabbrica, the famous Japanese equipment manufacturer Mizuno Sportstyle is launching its first brand campaign called « Born Japanese » dedicated to the Fall/Winter 2020 collection. The goal of this approach is to highlight the essence of Japanese identity, which is based on the exceptional balance between tradition and innovation. With this campaign, Mizuno pays tribute to the culture and heritage that define its values and products. A celebration of the contrasts and juxtapositions that have built Japan. A country where respect for the past and traditions rhymes with technological advances and cutting-edge innovations. Mizuno and its sneaker models reflect this rare balance, combining historical heritage with a touch of modernity, always with an avant-garde spirit, creating a time loop between past, present and future.
We discover 4 silhouettes in this brand campaign. The pair that will be released first is the high-performance Wave Rider 10, which appeared in 2007. This silhouette perfectly represents the balance between historical heritage and cutting-edge innovations.
This shoe is a reference to the Wave Rider OG while being inspired by the Wave Rider Neo.
This excellent running shoe has benefited from innovative enhancements. It features a new ultra-comfortable footbed and a reinforced midfoot for optimal stability. The sneaker consists of a white breathable mesh upper with black wave-shaped overlays, a nod to the OG model. The new more aggressive shape is accentuated by red accents, such as the inner lining and design details under the ankle area. The iconic silver Runbird logo appears on the side of the shoe. The whole is based on a white and grey EVA foam midsole with a touch of yellow under the heel, featuring Wave technology : a TPU plate in the heel that provides premium cushioning and energy return. Adherent black and red rubber outsole completes the design.
The embellishments brought to this pair, designed at the base for high performance sports, also make it a perfect lifestyle shoe.
The Mizuno Wave Rider 10 Autumn/Winter 2020 collection will be released on September 12, 2020 at selected retailers. Be ready !
The 3 other silhouettes will be available soon. More details to come, stay tuned…
