After partnering with END. shop to reimagine the famous Shadow 6000, SAUCONY unveils a first collaboration with Los Angeles lifestyle brand MAYBE TOMORROW. The 2 partners present us the pack « Better Together » also composed of Shadow 6000 but a 3D Grid Hurricane too.
This offer marks the 1st collaboration of MAYBE TOMORROW shoes.
The California-based label was founded in 2017 and until now has offered premium apparel and accessories for everyday wear.
For the record, Justin Timberlake is a fan of MAYBE TOMORROW’s beanies and thus helped the brand gain popularity.
To reinvent these cult SAUCONY silhouettes, the MAYBE TOMORROW team was inspired by a famous Aesop’s Fable : The Tortoise and the Hare. Through the theme of this collab, the partners want to convey a message of union, unity and common strength.
Mark Nguyen, co-founder of Maybe Tomorrow, said of the collaboration : « I wanted to create a world where running with each other was better than competing against each other. » He continued : « We took the classic story and rewrote it to where the two characters realize they are ‘better together,’ which my partner Ryan and I identified with. We found this story to be the most metaphorical way to represent not only SAUCONY as a running brand, but the way we as MAYBE TOMORROW are also together. »
The 3D Grid Hurricane pays homage to the turtle. It features a dark green textile upper, complemented by light green suede overlays on the midfoot and brown grained leather on the toe and heel to mimic the appearance of the shell. An orange side logo and touches of white, such as branding details and linear embroidery on the mudguard, add flair to the pair. To affirm the collab and inspiration, the tongue tag appears co-branded and adorned with a turtle silhouette, and the heels feature « Maybe » embroidery on the left foot and « Tomorrow » on the right. The whole is based on a white midsole with orange lines on the side heel and a brown outsole.
The Shadow 6000 represents the hare. Dressed in a grey and white color palette, it consists of a white perforated leather upper, enhanced by grey smooth inserts on the middle of the foot and hairy suede superpositions surrounding the foot. To accentuate the reference to the animal’s fur, the heel tab appears in dark grey faux fur, the inner lining in pastel coral terry and the laces in white plush. Like the 3D Grid Hurricane, this pair gets tongue co-branding, this time with a hare silhouette, and « Maybe » embroidery on the back of the left heel and « Tomorrow » on the back of the right heel. A white midsole coupled with a gum outsole harmoniously finalizes the look.
The MAYBE TOMORROW x SAUCONY « Better Together » pack will first be launched exclusively at ComplexCon in Long Beach on November 19, 2022, and then on November 25, 2022 in stores and online at maybetomorrow.us. A worldwide release at selected retailers will follow on December 1, 2022. Prices are set at $160 for the 3D Grid Hurricane and $150 for the Shadow 6000.