The famous Parisian designer Youssouf Fofana is doing one project after another through his label Maison Château Rouge. After seducing sneakerheads and a large number of public personalities with the Air Jordan 1 Mid x MCR released in 2019, the Parisian brand is once again partnering with retailer MONOPRIX.
Youssouf Fofana embodies the new generation of French entrepreneurs who make the French capital shine beyond its borders. In 2014, he created an association called Les Oiseaux Migrateurs with his brother Mamadou. It aims to support African economic initiatives and focuses on the production of bottled bissap from Senegalese cooperatives. To finance this project, Youssouf Fofana explains that he thought of selling a hundred t-shirts on the internet. He buys wax fabric (African fabric) and has clothes made, whose stock is sold out in a short time. The brand MAISON CHATEAU ROUGE (MCR) is born. The communication is done only on social networks. Its name honors both Paris and the African public. At first artisanal and local, MCR is the brand of a self-taught stylist from the Parisian suburbs who is now invited to specialized fashion shows and even to the Elysée Palace ! World famous artists and sportsmen are among the fans of this label.
With the success of the first collab of 2018 where MONOPRIX had already given carte blanche to Youssouf Fofana for the elaboration of the collection, we discover today a new qualitative drop.
Clothing for adults and children and home items are offered to us. These pieces pay tribute to the know-how and African roots of MCR. We find graphic patterns and prints inspired by African craft art on associations of bright colors or contrasting. The collection includes about 30 pieces, from jackets to vases, salad bowls, plates, cups, dresses, shorts, shirts or t-shirts.
The MCR touch will also be present in other departments of Monoprix stores. On the grocery side, products selected by the association Les Oiseaux Migrateurs, such as the famous bissap in a bottle, will be offered. In the catering department, we will discover dishes prepared by the Senegalese-Malian chef Mory Sacko, with whom Youssouf Fofana has partnered for the occasion.
This Maison Château Rouge x Monoprix collection will be available from June 17, 2021, in selected MONOPRIX stores and on monoprix.fr. Don’t sleep !
