Popular workwear brand Carthartt WIP has collaborated once again with British artist Lucas Price to present a series of photorealistic oil paintings. These works highlight pieces from the brand’s Fall/Winter 2021 men’s and women’s collections (article available HERE).
Lucas Price is an artist who lives and works in London. He is known for his photorealistic paintings of ubiquitous objects, such as basketballs or fire extinguishers for example. He likes to mix these objects with other abstract textual elements to offer a particular, compelling and sometimes mocking vision of art. His work is meticulous and full of detail, in a rich color palette.
This new collaboration follows Carthartt WIP’s Spring 2021 campaign, which featured a particular work by Lucas Price : a series of collage-based works. In this previous project, the artist took the pseudonym of Clay Arlington.
For this new opus, Lucas Price explains : « My paintings are conceived as typical images of the Northern Renaissance, but with these contemporary surfaces integrated into them, industrial materials, tools … ».
Lucas Price expresses his ability to bring together worlds that are seemingly far apart, in this case the Northern Renaissance style of painting with modern workwear. The Carhartt WIP items represented in these works of art are also classics and correspond to the fundamental style of the American brand. We find updated fabrics such as faded denim or Canvas Dearborn.
The artist painted these 3 artworks in London, then they were shipped to Berlin to be photographed in 3 different environments to capture each stage of handling : in storage, in transit and in an art gallery. These visuals are meant to further suggest the essence of Carhartt WIP’s functionality and work, and are a testament to the journey a work takes before being exhibited.
Lucas Price’s artwork for the Carhartt WIP Fall 2021 collection can be seen on the American brand’s website, carhartt-wip.com. The British artist and Carhartt WIP invite us to an exhibition at STUDIO AUTOMAT in Amsterdam on October 28, 2021 from 6pm to 9pm CET. If you are around, don’t miss this event !