Earlier this year, the famous New York label KITH had brought its touch to the silhouette of the New Balance 990v3 by declining it in 2 colorways, « Genesis » and « Tornado » (articles available on this site). The first images of an upcoming version « Daytona » has just been revealed.
Designer and founder of KITH, Ronnie Fieg, explains that the blue, beige and pink color scheme is inspired by family vacations in Daytona Beach, Florida.
This color scheme was first used on the NB 1600 silhouette, which was released during Black Friday 2013.
This NB 990v3 « Daytona » features a perforated navy suede upper with matching smooth suede overlays on the forefoot and cream on the midfoot. At the back of the foot, the heel counter and heel tab are dressed in light brown leather and we find a cream badge adorned with the pink KXTH logo. The pink color was also chosen to define the iconic side N. To affirm the collab, the blue insole is co-branded and the pair benefits from dubraes marked RF (Ronnie Fieg) instead of the usual NB. The blue upper tongue features New Balance USA branding and the number 990 is emblazoned on the side heel. The whole is based on a white and off-white ENCAP midsole combined with a black rubber outsole. The pair comes in a special RF branded box.
The KITH x New Balance 990v3 is expected to be released soon in stores and on the famous streetwear brand’s website kith.com. For the latest official details, stay tuned !