As part of KITH’s next « Monday Program », a new collection « The Notorious B.I.G. » will be offered. Created by the talented and committed New York designer Ronnie Fieg, this capsule was designed in collaboration with the Christopher Wallace Estate to honor Biggie’s legacy and help the communities of his New York neighborhood, Brooklyn.
Rapper Christopher Wallace aka Notorious B.I.G. is a child from Brooklyn. Through his meteoric rise to fame in rap, he has proven to the people of his neighborhood and to disadvantaged communities in general that when you have a dream, you have to believe in it. Murdered in 1997 at the age of only 25, Biggie is still considered one of the greatest rappers of all time. His legacy is protected by his mother and children with the Christoper Wallace Estate.
To design this collection, Ronnie Fieg enlisted the help of the children of B.I.G. They worked together on a project that could help the youth of Brooklyn.
Education and schooling open the doors to a better future. Ronnie Fieg and the Christopher Wallace Estate joined the principals of six Brooklyn schools to discuss the specific needs of each school.
Proceeds from the sales of this collection will be used to purchase supplies such as books, technology equipment, software, furniture, and food.
The capsule is built around classical pieces and objects that refer to the world of rap. Hoodies, t-shirts, caps, as well as a platinum tray cover, lighters, ashtrays and vinyl records, such as Biggie’s famous album « Ready to Die », are among the items on display.
The KITH brand continues to promote a unified, better, equal and stronger society.
Earlier this year, Ronnie Fieg announced his wish to donate as one of his 2021 diversity and inclusion initiatives. He is also using his label to showcase black artists, promote minority businesses and help raise funds for the activism and humanitarian work of Martin Luther King III.
The KITH collection « The Notorious B.I.G. » part II will be released on Monday, March 8, 2021, in KITH stores and online at eu.kith.com. Don’t sleep !
