For 20 years now, the Japanese reference shop ATMOS has been contributing to the expansion of sneaker culture around the world. Koji, the artistic director of Atmos and designer of very successful and even cult collaborative pairs, has been delighting us with each new creation. After unveiling an adidas Superstar « Crazy Animal » a few days ago (article available HERE), the Japanese label continues in the animal theme with an InstaPump Fury Atmos « Citron Animal ».
The InstaPump Fury is an emblematic silhouette from Reebok. When it was launched in 1994, it appeared as a revolutionary sneaker thanks to its inflation system that can be customized with a button on the tab. The pair has always remained popular and is now even being reworked by some of the biggest names in fashion.
Atmos adorns this shoe with a luxurious animal print and more precisely the leopard pattern. The leopard base features modernized yellow overlays : they are made from a new lemon yellow translucent vinyl material, making them stand out even more and accentuating the pair’s bold look. Red accents such as the toe overlay, the insert on the back of the heel and embroidered Reebok markings at the toe add contrast. To harmonize the design, the insole is covered with leopard print and the lining is lemon yellow, as is the vector logo embroidered on the black heel. This last black color was also chosen to dress the inflation button and the tongue and heel straps, bringing an additional touch of elegance. The whole is based on the characteristic white two-piece midsole, combined with a black outsole with the red toe.
This pair was inaugurated at the feet of the Japanese rapper signed to Def Jam, SWAY. Visuals featuring him will be available on Atmos TV on October 5 ( https://www.youtube.com/c/Atmos-tokyo/videos ). On the Instagram @atmos_pink_official account you can already discover pictures of SWAY wearing this InstaPump Fury with the Atmos touch.
The InstaPump Fury Atmos « Citron Animal » will be released on October 10, 2020, via a raffle whose registrations will be open from October 7 to 9 on the Atmos shop website. The pair will also be on sale at Reebok from October 17, 2020. The price is set at 160€, sizes ranging from EU 35 to EU 46.
As a little bonus for some online shoppers, a Bikkuri Man style sticker (the Japanese anime of the late 90s) will be randomly attached as a welcome gift in the box. Good luck !
